Quality in the planning and delivery of campaigns is assured through our bespoke Meaningful Connections planning process which the agency employs across all campaigns. Having a robust and globally road tested process allows us to deliver campaigns which not only have the brilliant basics you would expect from your media partner but are based on data and insight, with the best of creative thinking to ensure client success.
The Havas Meaningful Connections process is fluid to adapt to varying client needs and business situations. Whether it be through online, TV, mobile, social, video, print or experiential, our MCP process enables us to understand, design, activate and optimize the most influential touch-points for different consumer, market, business and category needs. We believe in developing meaningful connections, defined by the following five principles:
- Fuelled by data and insights, & Return on Investment driven
- Provides personal & collective value
- Shares a story
- Connects experiences across all platforms
- Ignites conversation & action
By following these core principles of meaningful connections, we think smarter, act quicker and respond in more connected and creative ways. There are four primary interconnected phases to the Meaningful Connections planning process: Understand, Design, Activate and Optimize.
Our Meaningful Connections Planning is designed for inter agency collaboration, as we believe when there is strong involvement from partners, we can improve the overall campaign peformance and scalability. We use the MCP process for all media campaign planning tasks and these strategies are aiding our clients to achieve outstanding business results.
Media Planning and Buying
We deliver a full range of connected planning and buying capabilities across all forms of media communications through our Meaningful Connections planning process.
We deploy customised research methodologies that deliver fresh consumer insight to inform clients’ marketing, innovations and branding decisions.
PPC is the solid base upon which we build all of our media campaigns. Our award-winning team optimises all of our client campaigns against a clear set of KPI’s.
Our SEO team has years of experience in optimising websites and achieving tangible results which have delivered a huge return on investment.
We allow for real-time optimisation and audience targeting and deliver deep data integration's across platforms at the impression level.
We deliver social strategy, social media planning, paid social media execution and analytics, as well as our real-time Social Newsroom
Strategy and Innovation
Our Strategy and Innovation team has been established to make sure our clients are best placed to take advantage of emerging trends and technologies that will deliver business results.
Mobile solutions that seamlessly engage consumers with branded experiences.